106.7 The Beat is the station for Columbus’ Real Hip Hop and R&B featuring artists including Migos, Beyonce, Cardi B, Kendrick Lamar, Drake, Rihanna, Usher, and many more. Reaching half a million listeners each month, this audience is in an acquiring stage of life. They’re extremely interested in music news, gossip on their favorite artists, and are heavy users of social media. Considered trendsetters, this audience is very loyal to their favorite brands. Over half have children under 18 in the home, and over the next year many plan to get married, move, refinance a home mortgage, or go back to school.

Nationally recognized morning show The Breakfast Club starts out the weekday line-up and local personality The Big Man Konata plays the most popular joints for the ride home. Contesting social media keep listeners connected to the station.