Columbus’ Throwback Station plays classic hip hop with artists like Tupac, Notorious B.I.G., Aaliyah, Lauryn Hill, Nelly, Destiny’s Child and Snoop Dogg. Having most likely graduated from high school in the 1990’s, this listener is family-oriented with kids ranging from 6-12 years old. Most are spending time with their children in their formative years and many are caring for aging parents as well. Career advancement is in mind as they are entering the stage of their career with their highest earnings potential.

Currently a music-driven station, listeners can connect with online contesting and social media. 105.3 is also the home of Pittsburgh Steelers football.