610 WTVN is Columbus’ go-to for headlines, weather, traffic and sports, mixed in with their favorite talk-show personalities. This listener is usually a white collar homeowner who is married with grown children or a child in college, and a higher, more disposable income. They are typically at the top of their career earnings, own or run a business, and tend to purchase what they want when they want, as opposed to what they need when they need it. Many have current or former military service.

Local personalities are fan-favorites during AM and PM drive, while national personalities like Glenn Beck, Rush Limbaugh and Sean Hannity have a following during other dayparts. Listeners connect through on-line contesting and at local station events like Ohio State University tailgate parties, Bucksline broadcasts from a local restaurant and an annual garage sale.