Known as Columbus’ #1 Hit Music Station, 97.9 WNCI plays today’s hottest hits with artists like Ed Sheeran, Sam Smith, Demi Lovato, Camila Cabella, Post Malone, Taylor Swift and more. Leaning female, WNCI reaches both the 25-year-old daughter and her mother, who listened to the station when she was younger. WNCI has a monthly reach of over 1-million and 50% of those have a household income of $75,000 or more and own a home. Many are in the acquiring stages of life and are single or newly married with young children. As consumers, this group is making technology purchases…game consoles, cameras, phones and smart TV’s.

With a lengthy history, WNCI is known for its morning show, Dave & Jimmy, who are accompanied by their sidekick and new mom Kelsey, and producer Ashley. Ryan Seacrest holds the mid-day slot, Chris Davis rounds out the afternoon, and listeners finish the day with Maxwell’s House and Matt Ryan. The personalities are very active on social media and the station’s annual St. Patrick’s Day party, Red, White & Boom July 4th celebration, and Ohio State football tailgate parties make WNCI a favorite among the city of Columbus.